Innovation is a key driver of organisational performance, contributing to higher competitiveness, productivity, and market growth through new products, services, and processes. Empirical research shows that firms with stronger innovation capabilities tend to outperform their peers on performance measures such as profitability, productivity, and customer satisfaction.

Knowledge sharing, entrepreneurial orientation, and a supportive culture can significantly enhance innovation performance, which in turn strengthens organisational outcomes. In environments defined by complexity and rapid change, innovation becomes a critical capability that enable organisations to adapt, reconfigure, and sustain competitive advantage over time.